Learn21 — Why I Built the System


The Learning Engine

13 January 2026

Learn21 — Why I Built the System

A good day to you!

I want to tell you why I built Learn21.

In college, I was doing many different activities: Varsity soccer; leadership in campus ministry; physics research with professors I admired; a full social life; and, studying physics as my major. With every activity, I was intense.

But I kept walking out of physics exams wanting to cry.

I would sit down at the beginning of the exam and look at the problems, then realize I didn't actually understand what I thought I understood. With 100 points available I had the sinking feeling that I'd be lucky to scrape 40 points. This left me shell-shocked, every single time.

The strangest part? I thrived in the lab, working with lasers and other fun physics ideas. This was the same subject, using my same brain — but I had completely different results. The difference between my successes and failures came from how I was trying to learn.

I performed well enough to graduate as a physics major, then became a physics teacher. I kept my intensity, pouring myself into the classroom for years. But through my doctoral work — six years into teaching — I finally saw what I'd been missing in college and with my own classroom.

Not everything I was doing aligned with how humans actually learn.

I had been working hard; my students had been working hard. However, effort without the right structure only brings exhaustion. Once I understood the principles of learning — how memory works, what makes practice stick, and why some approaches lead to mastery — everything changed for the better.

I rebuilt my courses around those principles. Students started saying things like: "I finally understand how to study." And one student, who barely scraped a C in my AP Physics class, told me a year later he was tutoring his college friends in their introductory physics class. My learning system had taken root even when he wasn't fully paying attention.

That's when I knew this was bigger than physics.

Learn21 is the system I needed. In 21 days, you'll install a learning system you can use for everything else — not because I'll give you one fixed answer, but because you'll finally understand how learning actually works.

The first cohort begins Monday, February 2nd.

Learn more and reserve your spot here!

If you have questions, simply reply to this email — I read and respond to every one!


If you want to see some of the foundational ideas in Learn21, check out this essay: That’s How Learning Works?!?! A Comprehensive Model for Understanding the Learning Process.

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The Learning Engine

We teach you the principles of learning, helping you understand and apply the principles of learning in your leading, coaching, and teaching. By using the principles of learning, your leading, coaching, and teaching will be more effective!

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