Learn21 — Is This For You?

A good day to you!

I've been getting questions about Learn21, so I want to answer them directly.

"Do I have the time?"

Learn21 is about 10-12 hours over 21 days.

That's less than an hour a day, with a few days off. Live sessions happen at 11 AM Eastern on Thursdays and Mondays; if you can't make a session, recordings are available immediately.

Here's another way to think about the time: Check your screen time right now. How many hours did you spend scrolling this week? Not learning, not growing — just mindlessly scrolling. Learn21 asks for about 30-40 minutes a day. Trade some of that scroll time for a system you'll use for the rest of your life. After the 21 days of learning you can go back to doomscrolling — but I suspect you won't want to.

"Is $997 worth it?"

I understand; that's a real investment of both time and money.

Here's how I think about the value: You get six live sessions with me, direct coaching on your specific learning project, and a system you'll use for the rest of your life. Compare the value of Learn21 to courses you've bought and never finished, or books sitting unread on your shelf.

Learn21 is designed to be finished — and applied. The cohort structure means you're not learning alone; you're accountable to a group, working on a real project.

"Am I ready?"

You're ready if you have something you want to learn — a project in your personal or professional life where you want to make progress. You don't need to have the project perfectly defined. We'll work on that together in Week 1.

You're ready if you're willing to do the work. Learn21 is not a passive experience. You'll watch, read, and reflect — but you'll also practice, apply, and share.

You're ready if you believe you're capable of more than you're currently doing — and you want a system that helps you prove that belief to yourself.

Who This Is For

Learn21 works best for professionals who are already motivated but feel stuck. You're putting in effort, but the effort isn't translating to progress. You've tried learning on your own, with nothing seeming to stick.

Learn21 is not for people who want a quick fix or a magic hack; although quick fixes can occasionally be appropriate, I believe in changing the foundational systems. This is for people who want to understand how learning actually works — so they can apply that understanding to every part of their lives.

The first cohort is intentionally small; I'm limiting the number of spots so I can give real attention to each person's project. If this resonates, now is the time.

The first cohort begins Thursday, February 5th.

​Learn more and reserve your spot here!​

If you have questions I haven't answered, simply reply to this email — I read and respond to every one.

[If you want to see the exact breakdown of the schedule, use this link.]

All the best!

If you want to get a preview on some of the foundational ideas in Learn21, check out this essay: That’s How Learning Works?!?! A Comprehensive Model for Understanding the Learning Process.